JOE Swash has revealed he has undergone a third hair transplant to beat baldness.
The former EastEnders star, 37, is hoping his latest time under the knife will thicken his hair and boost his confidence.
Describing the process as "normal as women having Botox", Joe said he wants to be able to ditch hats and walk around with a luscious head of hair.
He added: “What I’m looking for KSL to achieve for me is a thicker looking head of hair.
"I always walk around with a hat on, I’m in the public eye a little bit, so it makes me really conscious about things.
"I just want it to look a little thicker, I want to be able to go out without the hat on so much. My mum gives me a hard time about the hat, she’s always like ‘what you doing, get the hat off’.
Earning a living in the public eye, Joe admits he's concerned what people watching him might think of his appearance and is hoping the op will improve his self-esteem.
He added: “The reason I decided to have it done again is more to do with my own self confidence.
"I think because I do stuff that other people see I’m more conscious about it than other people.
“Just for myself, to make myself happy and also to thicken it out a little bit. I do notice when I watch myself on TV, I do notice. It’s so accessible now, so many people have had it done.
"The first one I had done it was almost as though people didn’t really talk about it. Now after Rooney and everyone else, no one really frowns upon it any more."
The actor is hoping his barnet will be at its best when he flies out to Australia later in the year to host the I'm A Celebrity spin-off show Extra Camp.
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Joe, who is dating fellow I’m a Celebrity star Stacey Solomon, 28, said his other half was fully supportive of the surgery.
He added: “Stacey is totally supportive. It’s my decision at the end of the day.
"If anything Stacey is like ‘don’t have it done, you don’t need it’. I know I need it. She’ll be there over the next two weeks during my recovery, she’s good like that Stacey.
What is a hair transplant?
Hair transplants remove hair follicles from other parts of the body and transplant them on to the balding area.
The follicles are normally transplanted in natural 'groupings' of between one to four hairs.
Hair can be taken from the back of the head, which is often resistant to balding.
It can also be removed from other parts of the body.
The first hair transplant took place in the 19th century.
But modern techniques were not developed until the 1930s.
Celebrities who have had hair transplants include Wayne Rooney, Gordon Ramsay and George Sampson.
“I think if you’re worried about losing your hair then do something about it.
"A lot of people are not worried about it these days.
"So if you are worried about it, go and have a consultation, go and speak to someone about it and whatever makes you feel comfortable, go and do it.
"But you have to do it it for yourself, don’t do it for no one else.
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